Recent Posts

The Recap

Posted by MPress Wizard on Jan 18, 2018 11:34:11 AM

After over 6,416 words, our series on why and how to combine digital and print marketing is wrapping up.

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Topics: Print Marketing, Digital Marketing, Digital + Print

Email Marketing + Direct Mail: The Marketing Alley-Oop

Posted by MPress Wizard on Jan 17, 2018 10:17:00 AM

This is the 4th part of a 5-part series on combining digital and print marketing. You can catch up here. You can also get these posts sent right to your inbox, if that’s more your style. 

Pop Quiz: Would you rather add more new customers or sell more to your existing customers?

*Jeopardy Music*

If you picked one, either one, that’s incorrect. The right answer is “I’ll take both, thank you very much.”

 For some reason, businesses large and small have taken this either/or approach to their marketing and it’s costing them. This post is going to show you how to beat them by changing the conversation from “email vs direct mail” to “email and direct mail.”

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Topics: Print Marketing, Digital Marketing, Print + Digital

Direct Mail + Targeted Ads

Posted by MPress Wizard on Jan 16, 2018 11:21:04 AM

This is the third part of a 5-part series on combining digital and print marketing. If you missed the first post, you can catch up here. You can find the second post here. You can also get these posts sent right to your inbox, if that’s more your style.

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Topics: Print Marketing, Digital Marketing, Direct Mail

eCommerce Branding vs Physical Branding

Posted by MPress Wizard on Jan 9, 2018 4:11:06 PM

This is the second part of a 5-part series on combining digital and print marketing. You can catch up here. You can also get these posts sent right to your inbox, if that’s more your style.

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Topics: Print Marketing, Digital Marketing, Digital + Print

Is Your Marketing Too One Sided?

Posted by MPress Wizard on Oct 4, 2017 11:38:20 AM

The death of print – especially in marketing – is a hoax.

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Topics: Print Marketing, Digital Marketing